The Bellavita Expo London, returning to the Business Design Centre in Islington from the 18th-20th June this year, is a true haven of Italian produce for both foodies and food retailers. Bellavita Expo is the largest Made-in-Italy food and beverage trade show in the UK.
The three-day event provides a dynamic and enjoyable opportunity for all to discover future Italian food, drink and wine trends, and product innovations. The brand are passionate about promoting both traditional and established brands from Italy, and also the hidden treasures of Italian cuisine.
Attracting thousands of buyers, chefs and hoteliers, Bellavita Expo offers a showcase for hundreds of artisanal producers from all regions of Italy, championing the pioneers who are devoted to bringing true excellence and diversity to Italian gastronomy.
New for 2017
What’s new at Bellavita this year? The show will be tantalising the taste buds of their guests with a completely unique food installation, FOODSCAPE, created by food artist Jacopo Sarzi. Guests will be taken on a culinary journey through Italy with a display taking inspiration from Harry’s Table pop-up restaurant, showcasing a range of stunning Italian charcuterie.
Never before seen at an expo, the installation will depict the modern-day Italian landscape, made from both natural and edible materials, enhancing the natural qualities of the produce by recreating the landscape from which they have been sourced.
The installation will be both interactive and self-standing, and an exciting way to become immersed in the artisanal produce. FOODSCAPE wants to depict Italy through an interactive installation that celebrates its gastronomic culture hinting at the tradition of the Grand Tour.
A grand journey through southern Italy, where the remains of ancient civilisation co-exist with local thriving communities. The celebration of the simple things done well, abounding in vitality, colour and taste. Faithful to the tradition, unafraid of the test of time.
As a Food Designer with more than 7 years’ experience in the F&B industry, Jacopo Sarzi shares Bellavita’s passion for making positive changes in society through edible products. In 2012, he established his practice in London after falling in love with the diversity and the curiosity that pervade the inhabitants of this fantastic city. Sarzi in 2017 won the Evening Standard Young Progress Maker Award for his ‘Food Design Lab’, awarded the best innovative business idea by a jury of entrepreneurs and business guru.
Bellavita Expo’s highly successful Chef Academy has attracted more top names in the hospitality industry than ever before, with world-famous chefs partnering with this year’s Expo.
Leading the line-up of chefs will be Francesco Mazzei, Georgio Locatelli and Theo Randall, all renowned in their industry for creating Michelin-starred Italian food. Some of the chefs will be demonstrating at Bellavita Expo’s Chef Academy, and participating in an industry-led set of exciting roundtable discussions which will introduce guests to new trends in Italian cuisine.
Also demonstrating at the Expo’s Chef Academy this year will be Michelin-starred Chef Niko Romito, one half of three Michelin-Starred Reale in Abruzzo, Italy, alongside world-famous chef Georgio Locatelli of London’s Locanda Locatelli, who have retained a Michelin-star since it was awarded to them in 2002. Terry Giacomello of one Michelin-Starred Ristorante Inkiostro will also be hosting a Masterclass at the Expo on Sunday 18th June. Claudio Sadler (2 Michelin-starred restaurant Sadler in Milan), Felice Lo Basso (1 Michelin-starred Felix Lo Basso in Milan) and Davide Degiovanni (Gordon Ramsay’s Union Street Café in London) will be also demonstrating at the Expo.
World number two Chef Massimo Bottura, a loyal supporter of the show, will be commenting on upcoming trends in Italian food ahead of the Expo in June. Bottura is Chef Patron of three Michelin-Starred restaurant Osteria Francescana in Modena Italy, consistently voted in the top 5 at The World’s 50 Best Restaurant Awards and internationally renowned for breaking the boundaries of traditional Italian cuisine. Massimo’s approach to haute cuisine will provide a unique insight for the HORECA industry.
Massimo will also be talking about his latest campaign, Food For Soul in Italy, Rio and now London. “The legacy of the Italian kitchen has taught us that, “Nothing should ever be wasted.” Working with edible ingredients that are often thrown away or neglected is a challenge that we are asking chefs to take on. Chefs can have remarkable results cooking with surplus and salvaged ingredients when they apply creativity, time and culinary experience.
“That is why Food for Soul projects always engage professional chefs. I like to think that something recovered is something gained – for everyone – because it is an opportunity to learn and grow as chefs and food activists, as well as create a delicious meal for those most in need. Let us all best of the past into the future. Cook with our hearts and our minds and celebrate the power of a delicious meal to unite people around a table. That’s the true meaning of La Bella Vita”
Aldo Mazzoco, CEO of Bellavita, says “We have some of the greatest talents in Italian gastronomy sharing their inspiration with our visitors. There is no question that Bellavita this year will be exceptional, with the cream of Italian and UK-based chefs joining us in a star-studded line-up.”
2017 will be an incredibly exciting year at the Bellavita Expo in London, with so many chefs at the top of their industry demonstrating at the show.
Italian Food Trends
Food trends are a bigger focus than ever at this year’s Expo, where Bellavita will bring something very special for their visitors to take away from the show. Bellavita has created the first-ever extensive 2018/19 Italian Food Trends report shared only with those attending the event.
For those looking to spot the next big thing in Italian cuisine, this is an unmissable opportunity to gain a fascinating insight into the future of Italian food. The in-depth 194 page report, focusing on UK/USA trends, will be prepared by leading trends agency The Food People who have an extensive list of retail, food production and hospitality clients including the Casual Dining Group, Waitrose, Tesco and Marks and Spencer.
The Food People will embark on a deep dive using their global trends spotting network to identify trends relevant to Italian food and beverage. Utilising their unique menu watching tool to provide food service analysis in the UK, as well as input from their team across the globe. The report will identify trends in Italian food, wine and coffee, social & cultural trends, health, sharing and regionality and trend lifecycles of key Italian ingredients.
The report is vital for anyone wanting to know exactly what is trending in Italian food and beverage. From old favourites to rising stars, to broader themes such as regionality, provenance and nostalgia; in both food service and retail, and across the globe – if you work in Italian food/beverage, then you need this report!
As global ambassadors for Italian food and wine, Bellavita also hosts trade shows in Chicago, Amsterdam, Mexico City and Warsaw. The Bellavita e-shop delivers authentic Italian food to your door in London; Bellavita’s Magazine covers all the latest trade news and food trends; and the Bellavita Academy hosts workshops on Italian food and wine-tasting.
For more information and free trade registration visit Bellavita Expo
The largest Italian Food & Wine Trade Show