More than 250 London restaurants have now signed up for Deliveroo, the web-based “table-to-door” food delivery service that enables restaurateurs to make full use of their kitchen capacity – and increase revenues by up to 20 per cent.
Hailed as the next big thing in the capital’s burgeoning “sharing economy” that has seen the arrival of hugely popular services such as Airbnb and Taskrabbit, Deliveroo allows customers to order food from their favourite independent and chain restaurants and have it delivered to their home, office, or anywhere they choose – while freeing restaurateurs from the expense and complexity of logistics.
GPS-tracked and time-stamped
Deliveroo’s latest signings – Bea’s of Bloomsbury, Bird, Bubbledogs, Hummus Bros, La Bottega and The Juice Well– will now have access to the hotly-tipped start-up’s proprietary technology and analytics. Each order is GPS-tracked and time-stamped at every stage, reassuring both participating businesses and consumers that their delivery has maintained the highest quality and freshness out of the restaurant.
Deliveroo was conceived as a means of enabling restaurants to generate incremental revenue from their existing menus without needing to handle ordering and delivery – or be distracted from serving in-house diners. Already, restaurant partners have found working with Deliveroo can increase revenues by between 10 and 20 per cent.
City-wide roll-out programme
Having established its service in the W1 central London postcode, next week will see Deliveroo expand to Islington postcodes as part of its ambitious city-wide roll-out programme.
William Shu, CEO, said: “This is an exciting time for our business. We’re expanding all the time in London, but after having received a round of ‘Series A’ funding totalling £2.75m in June 2014, we plan to open a Deliveroo international office later this year. Having quality names on our platform is important to us and we’re delighted to welcome the latest six restaurants listed into the Deliveroo family!”
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