Compass Group UK & Ireland has a raft of activity planned in support of Fairtrade Fortnight (24 February to 9 March 2014). The first foodservice company to switch to 100% Fairtrade bananas in 2008, Compass is backing the Fairtrade Fortnight campaign to make banana production fair for farmers and workers across the globe.
Treats and fair-trade products for customers
Customers are being offered an easy and delicious opportunity to support fair trade by indulging in treats such as banana and coffee muffins and home baked banana bread. These sit alongside the many Fairtrade retail products available through the EATFAIR range, creating additional impact and awareness among customers.
Compass has also teamed up with Colombian banana farmer and the face of Fairtrade Fortnight, Foncho, to organise a special visit to Goldsmiths College in London while he tours the UK. Foncho will be raising awareness of how buying Fairtrade products benefit farmers and will also take part in a question and answer session for students.
EATFAIR – the Compass Fairtrade retail range
To mark Fairtrade Fortnight last year, Compass launched EATFAIR – its own brand Fairtrade retail range of snacks and treats. One year on, the UK’s leading foodservice provider is well on track to donate £250,000 to EATFAIR projects within three years of launching the initiative.
To raise awareness of the impact EATFAIR is having on communities around Uganda, Compass is running a “Smile and Beatrice smiles with you” campaign during Fairtrade Fortnight to encourage customers to opt for EATFAIR products and help fund more cows for the co-operative in the process. Educational materials about this initiative are available in every EATFAIR site across the UK.
Compass has also started a digital campaign to raise awareness of EATFAIR’s work with a wider audience. As well as a new website – www.eatfair.co.uk – social media activity on Twitter and Instagram aims to further engage and inform Compass’ teams, customers and clients.
Compass Group UK & Ireland has been recognised for its industry-leading support for Fairtrade with the MIDAS Innovation in Fairtrade Award in 2009, 2010 and 2011 and 2013.