Marketing Week reports that Whitbread, which owns Costa – Marketing Week’s Engage Awards 2011 Brand of the Year – says strong growth at the coffee chain helped drive performance in the quarter to 2 June.
The group reported a 9.2% rise in sales. Costa sales increased 22.5% while Premier Inn’s total sales grew by 8.1%.
Earleir this year the group outlined plans to double its Costa and Premier Inn businesses and set out a new five year strategy to accelerate its growth plans. It plans to double its Costa coffee chain to 3,500 stores and £1.3bn in sales worldwide in the next five years.
See the full article in Marketing Week