Catering News Sponsored by Ditsch UK
BaxterStorey Ireland has today announced a strategic partnership with GIY, the non-profit social enterprise behind Grow HQ.
The company becomes the first foodservice provider in Ireland to establish a large-scale collaboration with Grow HQ – focused on workplace food growing, sustainability and education.
The partnership aims to integrate practical food growing, learning and sustainability initiatives into BaxterStorey Ireland, supporting clients in meeting environmental and social responsibility objectives.
It will support BaxterStorey Ireland’s existing sustainability programmes, Grow at Work and Grow at Schools, which are being rolled out across its portfolio.
Key elements of the partnership include participation by GIY founder Mick Kelly in BaxterStorey Ireland Food Talks, Huddles and Obsessed Live sessions, as well as BaxterStorey Ireland becoming mission partner of the Food Matters podcast.
Founded in Ireland, GIY works to reconnect people with how food is grown, prepared and consumed, promoting five core food empathy behaviours: connecting to soil; aasting less food; reducing food waste; reducing food pollution; and supporting seasonal and local produce.
Through the partnership, BaxterStorey Ireland will focus on supporting clients and teams through the increased use of seasonal and Irish produce, improved food knowledge and menu planning, stronger links with local suppliers and running practical sustainability initiatives across the supply chain.
Gar Byrne, head of food, BaxterStorey Ireland, said: “This partnership allows us to work more closely with GIY to embed growing, education and sustainability into our catering operations. Being the first provider to develop this type of collaboration at scale reflects our commitment to practical, long-term improvements in how food is sourced, prepared and served. It also celebrates Ireland’s rich horticultural heritage and supports our Irish food heroes. Built around our People, Purpose, Planet mission, this partnership represents an exciting opportunity to drive meaningful, positive change across our industry”.
Mick Kelly, Founder of GIY, added: “Working with BaxterStorey Ireland gives us the opportunity to extend our education and sustainability work into workplace catering. Together, we can support foodservice teams in making more informed and responsible choices.”
The partnership forms part of BaxterStorey Ireland’s wider sustainability strategy and reflects growing demand from clients for measurable, environmental initiatives.
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