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Award-Winning Airline Tees Off as Headline Sponsor of The Belfry Classic Golf Day

February 28, 2026

Hotel News Sponsored by Ditsch UK

The Belfry Hotel & Resort is thrilled to announce Turkish Airlines as the headline sponsor for its Belfry Classic Golf Day which will be making an eagerly awaited return to the resort’s iconic Brabazon golf course on Thursday May 21.

Flying to more countries than any other carrier, Turkish Airlines operates double daily flights from Birmingham Airport, offering seamless connections worldwide via its Istanbul hub. Providing passengers with an exceptional global travel experience, the award-winning airline connects the Midlands to over 350 destinations across six continents.

Turkish Airlines’ General Manager for Birmingham Gurhan Sozen said: “We are delighted to be the headline sponsor of this year’s Belfry Classic Golf Day and to further strengthen our long-standing partnership with The Belfry. As the world’s most connected airline, we are glad to support prestigious sporting events that bring communities together and create meaningful impact beyond the course. Our strong presence in Birmingham and the wider Midlands region remains an important part of our UK network, and we look forward to contributing to another successful event while welcoming guests from across our global network.”

Raising over £100,000 for charity on its debut last year, the Belfry Classic will bring together VIPs and celebrities from the world of sport and television to play in a thrilling four-ball formation. Esteemed sports presenter and broadcaster, Dan Walker, will be returning as host for this year’s exclusive tournament, and renowned guest chef John Williams MBE, from The Ritz London, will be bringing his gastronomic flair to the day’s hospitality offering.

Alongside the action on the course, the event will also include live entertainment, drinks receptions, a luxurious gala dinner, a live auction, and an unforgettable after party.

Chris Eigelaar, Managing Director at The Belfry Hotel & Resort, said: “Having hosted Turkish Airlines’ annual golf day for more than a decade, we’ve built an incredible relationship with the team and couldn’t be happier to have their invaluable support for the Belfry Classic – without them, it wouldn’t be possible and I’d like to extend my sincere thanks from all of us here at the resort.”

Itinerary: The Mediterranean aha Forum, in Partnership with VisitMalta Incentives & Meetings

Hotel News Sponsored by Ditsch UK

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