To celebrate an exciting year of growth and innovation, Honest Burgers will be giving away 100 Double Smashed Cheeseburgers, served with its signature rosemary salted chips, at every UK restaurant from opening on Wednesday 3rd December. This one-day giveaway is a celebration of the festive season and Honest’s way of thanking customers and sharing its much-loved smashed burger to wrap up a milestone year.
Honest’s Double Smashed Burger features two expertly smashed British beef patties, American cheese, Honest’s signature brown butter mustard mayo, diced onions, and homemade pickles, all held together in a soft, pillowy bun.
2025 has marked a major chapter in Honest Burgers’ accelerated growth, with the rollout of 12 new openings now underway, a trajectory that will bring the brand to 51 locations nationwide including three brand new regions and further sites in London and Bristol. This momentum follows the debut of the brand’s new accessible dining format, with the first restaurant, Honest Smash + Grab, launching at the end of 2024. The concept has already been recognised with Restaurant Magazine’s R200 Innovation Award, highlighting Honest Burgers’ commitment to meaningful innovation and its journey to becoming the UK’s most loved burger brand by delivering its brand promise in new ways. Honest has also successfully launched Honest Insiders, the brand’s first digital rewards app. Honest Insiders has already surpassed 90,000 downloadssince launching in June 2025, giving members exclusive perks and news. The brand has also continued to push cultural and culinary boundaries through partnerships with the likes of MOTH and Xbox, bringing customers unique in restaurant experiences.
Throughout this, quality has remained at the core of everything Honest Burgers does. The brand runs its own butchery, crafting burgers from scratch using chopped British beef, never minced, ensuring maximum flavour and giving customers choice over how they’d like their burger cooked. Every burger is also served with its homemade rosemary salted chips.
Tom Barton, Co-Founder of Honest Burgers, says: “2025 has marked a special year for Honest Burgers, from expanding into new neighbourhoods to launching strategic collaborations, our new app, and steadfast recipe development. None of this growth would be possible without the loyalty of our customers, and this festive giveaway is our way of saying thank you while offering a glimpse of what’s next for Honest. With 100 Double Smashed Burgers available at every site, we’re excited to share our fan-favourite burger with as many people as possible.”
On 3rd December, the giveaway will be available for dine-in and takeaway on a first-come, first-served basis. Each Honest Burgers restaurant will issue tickets numbered 1 to 100 to the first customers in line from the moment it opens its doors. For those who just miss out, Honest Burgers will give customers the opportunity to sign up for a £5 voucher to spend in January 2026.
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