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New Duo Added to Signature by Country Range’s Repertoire

November 4, 2025

The Signature by Country Range portfolio has been further bolstered ahead of winter with a duo of tasty menu solutions launching, ensuring chefs have all the instruments to add the spark and gravitas to their menus and dishes for the festive season and beyond.

The two new additions include chart-topping Double Crunch Skin On 7mm Fries and a silky-smooth Mashed Potato with Butter. The new products are available exclusively through the Country Range Group member wholesalers across the UK, Ireland and Europe.

The Signature range is aimed at discerning chefs looking to elevate their menus and produce menu masterpieces, and now features over 30 carefully sourced, superior ingredients and products from across the globe.

The ultra-premium range of CRG’s own-brand portfolio is specially crafted to provide professional kitchens with all the tools to tempt and tantalise guests, whilst keeping quality high and costs at a minimum.

New Signature by Country Range Double Crunch Skin On 7mm Fries – a smaller version of their best-selling 10mm Double Crunch Skin-On Fries, these 7mm fries are crunch heroes staying crisp for 40 minutes. An unbeatable solution for foodservice, the new fries are made solely using flavoursome Fontane potatoes, ensuring consistency throughout the year. Available in packs of 4 x 2.27kg.

New Signature by Country Range Mashed Potatoes with Butter – containing only five ingredients – potatoes, butter, milk, salt and pepper – the new Signature Frozen Mashed Potato with Butter rivals anything else you will find when it comes to taste and mouthfeel. The easiest way to achieve silky smooth, restaurant quality mash in minutes. Available in cases of 4 x 2.27 kg.

Rachel Porter, Country Range Group Marketing Manager, said: “We’re delighted to launch our duo of potato products and believe they are another exciting addition to our growing Signature portfolio. Not only are both products top quality on taste but they’re also fantastic timesavers for busy professional kitchens.”

About the Country Range Group

With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 16 member businesses and 18 wholesalers – Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Country Valley Foods, Crowndale Foodservice, Dunns Food and Drinks, Europ Foods, First Choice Foodservice, Harlech Foodservice, Henderson Foodservice, Kitwave (including Creed Foodservice, Total Foodservice and WestCountry), McClures, Savona Foodservice, Trevors Foodservice, Valley Foods, Waterdene Foodservice.

In addition to offering the leading brands from around the globe, the Group also offers a three-tiered own brand portfolio under Country Range, Signature by Country Range and Catering Essentials.

Widely recognised by caterers as trusted and reliable brands that deliver consistent quality and value for money without compromising on taste and flavour, the 700 plus products are all developed exclusively for professional caterers and cover grocery, chilled, frozen and non-food.

The Group publishes its trade magazine Stir it up 9 times a year, which features the latest food, drink and industry news, Country Range brand promotions and in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.

The Country Range Group has also entered into a three-year charitable partnership with The Natasha Allergy Research Foundation. The unique partnership will see the buying group and its members work alongside the charity to raise compassion, understanding and crucially, vital funds, to help make food allergy history.

Website: countryrangegroup.com
LinkedIn: The Country Range Group

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