Deep Blue Restaurants Ltd has announced a company name change to Harry Ramsden’s Group Limited, marking a pivotal moment in the company’s evolution and setting the stage for the next phase of growth for one of Britain’s most recognised hospitality brands.
The strategic rebrand underscores the group’s commitment to building the Harry Ramsden’s brand as the cornerstone of its business, consolidating its operations under a single, globally scalable identity. Over the coming months, a number of Deep Blue sites will be rebranded to Harry Ramsden’s, aligning the group’s estate and customer experience under one cohesive brand platform.
“Harry Ramsden’s is the brand that defines who we are and where we’re going,” said James Fleming, CEO of Harry Ramsden’s Group Ltd. “For nearly a century, Harry Ramsden’s has embodied quality, tradition, and hospitality. This new chapter is about honouring that legacy while transforming it into a modern, ambitious, and globally relevant business.”
The rebrand follows a period of strong commercial progress and forms part of a broader investment strategy focused on brand development, operational excellence, and international growth. Recent highlights include the expansion of the Harry Ramsden’s licensing partnership with Morrisons, which has brought the brand into supermarkets across the UK, and a new multi-site territory agreement for Romania, marking the next step in Harry Ramsden’s European expansion strategy.
Mikayla Whittle, Director of Franchise & Licensing says, “This next phase marks an exciting time for Harry Ramsden’s as we continue to build on the brand’s strong momentum. Following the launch of our chilled range with Morrisons, we’ve now signed an exclusive development deal for Romania, with the first site due to open in Bucharest in Q1 2026. The rebrand signals the start of a bold new chapter for the business as we expand Harry Ramsden’s presence on the global stage, with further international opportunities currently being explored.”
As part of its growth agenda, the Harry Ramsden’s Group is actively investing in new site formats, refreshed design concepts, and enhanced operational systems, setting the foundation for sustainable domestic and international scaling through franchise and licensing partnerships.
The business has already undertaken significant work behind the scenes to redefine the brand’s creative direction, customer experience, and digital infrastructure, with plans to launch further innovation initiatives in 2026 to support growth across retail, full service, and quick-service environments.
“The Harry Ramsden’s name carries global recognition, it’s synonymous with British tradition,” said Fleming. “Our mission is to be the world’s leading brand in traditional British fish and chips, loved globally for our quality, heritage, and unforgettable experience.”
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