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Levy is pioneering a landmark sustainable shift in stadium catering by replacing beef with British wild venison.
The move will take place at over 20 venues across the UK and Ireland, including Premier League football club, Brentford FC, and the Allianz Stadium, Twickenham, with the potential to reduce emissions by 85% and save up to 1,182 tonnes of CO₂e annually.
At the heart of the move is replacing 54 tonnes of beef burgers with Levy’s ‘Game On’ Signature Wild Venison Burger, which comes in a brioche-style bun made with regenerative wildfarmed flour, topped with ketchup and mayonnaise, surplus vegetables served in an eco-friendly seaweed-lined tray from Earthshot Prize winners Notpla.
Having made its debut at Brentford FC’s Gtech Community Stadium at the start of this year’s Premier League season, the wild venison burger is being rolled out across Levy-catered venues nationally as part of its long-term strategy to remove high-carbon impact beef from its menus.
At the Allianz Stadium, Twickenham, close to 5,500 wild venison burgers have been sold in just one month, including at the Women’s Rugby World Cup Final, demonstrating that stadiums can make meaningful, sustainable changes without compromising the fan experience or rate of sales.
James Beale, Head of Sustainability and Community at Brentford FC, said: “At Brentford FC, we are constantly seeking ways in which to improve both our sustainability practices and the matchday experience for fans. Our supporters have been impressed with the new high-quality offering this season, and we are pleased to be working with Levy on this project as we continue to champion sustainable change as a club.”
The nationwide rollout includes The Kia Oval, National Theatre, The O2, The NEC, alongside Allianz Stadium, Twickenham, the home of England Rugby.
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