L+R Hotels, one of the world’s foremost privately owned hotel investment and operating groups, today unveils a bold expansion of its commercial leadership team with the appointment of Amrita Makkar as Director of Commercial Strategy and Philip D’Antoni as Director of Sales, North America. These key hires mark a pivotal moment in the group’s evolution, reinforcing its commitment to driving performance, innovation, and market leadership across its global portfolio.
Makkar Spearheads Commercial Transformation
Makkar’s appointment marks a significant milestone in L+R Hotels’ commercial restructure, bringing exceptional expertise with luxury lifestyle brand launches. She has spearheaded the successful UK debuts of three major international brands: Principal Hotels, Standard Hotels, and Virgin Hotels.
With nearly two decades of experience in revenue management and commercial leadership, Amrita brings a proven track record of driving performance through data-led strategy and cross-functional collaboration. She joins following her impactful tenure at Virgin Hotels, where she was instrumental in launching the brand’s first Scottish properties and establishing its commercial footprint in a competitive market. In her new role, Amrita will lead the development and execution of commercial strategies across the portfolio, supporting L+R Hotels’ continued growth and innovation in the luxury and lifestyle segments.
“Amrita’s appointment marks a significant moment for our commercial strategy at L+R Hotels. She brings not only deep expertise and a sharp strategic lens, but also the kind of leadership that inspires teams and drives transformation. Her track record speaks for itself, Amrita knows how to unlock potential, challenge convention, and deliver results. We’re excited to have her on board and confident she’ll play a pivotal role in shaping the next chapter of our growth.” Joe Pettigrew, Chief Commercial Officer, L+R Hotels
D’Antoni Strengthens North American Market Presence
Joining Makkar is Philip D’Antoni as Director of Sales, North America bringing over 20 years of luxury hospitality experience across Travel Industry, Corporate, Group and Entertainment & Sports segments. Most recently, Philip was VP of Sales at Reuben Brothers’ in the hospitality asset management team of RB Capital. Based in New York, D’Antoni’s impressive track record includes instrumental roles at EDITION Hotels, where he spearheaded the global brand sales strategy for its luxury lifestyle portfolio. His extensive background in global sales, and leisure, entertainment and corporate network, makes him a valuable addition to the L+R Hotels team.
Building World-Class Commercial Excellence
The appointments follow L+R Hotels’ recent strategic expansion, bringing together decades of experience across leading hotel brands. Recent additions include Cluster Directors of Revenue Cheryl Kanarens and Ante Salapic, Global Sales Director Sabine Kern, Commercial Operations Director Clinton Campbell, Director of Brand and Communications Gemma McAloon and Group Director of IT Rayner Bauer.
