Brasserie Blanc, the renowned French restaurant group, is delighted to announce the launch of its new loyalty program, Le Club. This scheme is designed to generously reward guests on every visit and is now live across all Brasserie Blanc locations.
Le Club is more than just a loyalty program; it is an invitation to join the Brasserie Blanc family and be paevery visit, from a simple complimentary drink to exclusive VIP access.”
The new scheme is a direct result of the brand’s commitment to creating an even more appetising experience for its most loyal guests and follows on from the brand’s ambitious refresh and new menu which were launched on the 25th September.
Richard Ferrier, CEO of Heartwood Collection said: “We are so excited to have launched our new reward scheme, Le Club. We wanted to create something that feels truly special, a program that surprises and delights with Developed in partnership with Pepper HQ, the new scheme is app-based, offering a seamless and convenient way for guests to earn and redeem rewards. Members will receive a complimentary drink just for signing up (up to eight people dining together can claim) and can unlock further rewards with every visit.
Caz Taylor, Head of Digital & Activations at Heartwood Collection said: “I’m thrilled to be launching our second rewards scheme. Using the learnings from our previous loyalty scheme that was retired a few years ago, we have created a dynamic and generous scheme that rewards guests in a way we know they love and appreciate. Our Le Club rewards scheme gives us a new and exciting way to deliver personalised rewards and messaging to our guests in a way we haven’t had before for our loyal BB guests.”
The launch of Le Club marks a new chapter for Brasserie Blanc as it enters its thirtieth year as one of the leading premium hospitality brands on the UK high street and follows the successful launch of Treats last month by sister brand, Heartwood Inns.
