Prezzo Italian has officially opened its doors on Edinburgh’s George Street, bringing its reimagined Italian dining experience to the capital and, to celebrate, guests will enjoy 50% off the total food bill from Monday 1 to Sunday 14 September inclusive.
Seating up to 250 guests across two floors and an outdoor terrace, the new restaurant, located at the former Gusto Italian site at 135 George Street, marks an exciting new chapter for Prezzo Italian as it continues its expansion plans and growth strategy across the UK. This is the brand’s first new restaurant opening in five years, alongside an upcoming launch in Rugby.
Guests can expect a wide-ranging menu featuring Italian classics alongside burgers and grill dishes and vegan and gluten-free options. The indulgent dessert menu and handcrafted cocktails, created by the expert bar team, complete the experience.
Specials specific to the Edinburgh restaurant include hot honey glazed mozzarella sticks, 28-day-aged, chargrilled ribeye steak, crispy chicken breast in a rich marsala sauce and a giant sweet mascarpone stuffed profiterole with hot chocolate sauce.
James Brown, CEO of Prezzo Italian, said: “This is a hugely exciting moment for Prezzo Italian as we open our first new restaurants in five years. Edinburgh’s George Street is the perfect location for us, with high footfall and a vibrant dining scene. We’re looking forward to bringing our revitalised menu and warm Italian hospitality back to the city and to celebrate by offering customers 50 percent off food for the first two weeks.”
As part of the opening, Prezzo Italian has welcomed back 16 members of the former Gusto Italian team, offering them jobs on the same or improved terms.
This latest opening follows a period of strong performance for Prezzo Italian, with like-for-like sales growth of +11% in Q3 driven by refreshed menus, upgraded restaurants, and improved guest experiences. The company’s revitalised restaurants have delivered up to +60% growth compared to last year, underscoring the success of its brand transformation.
