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Heavenly Desserts to Trial All-Day Brunch Across Select Midlands Locations

September 22, 2025

Heavenly Desserts, the UK’s leading dessert restaurant brand, is delighted to announce that it will be trialling all-day brunch at selected sites from mid-September to mid-November 2025. Following the runaway success of its summer 2024 brunch launch, and a menu refresh earlier in 2025, the brand is now giving guests the freedom to enjoy brunch not only until 4pm, but through the evening as well.

Founded in 2008, Heavenly Desserts has become the go-to destination for luxury desserts in the UK.

With over 60 locations nationwide, the brand is known for its indulgent menu featuring signature Croffles, crepes, pancakes, waffles, and gelato. Each restaurant pairs this extensive menu with elegant interiors and warm hospitality, delivering memorable dining experiences.

Brunch first arrived at Heavenly Desserts in summer 2024, and after a menu refresh earlier this year, it has confirmed its position as a guest favourite, available every day until 4pm. Guests embraced the opportunity to enjoy both sweet and savoury brunch dishes, making brunch a standout part of the brand’s offering.

To build on this success, Heavenly Desserts will now trial brunch served all day, allowing guests to enjoy brunch dishes well into the evening.

Highlights include:

Savoury favourites such as the Hot honey halloumi flatbread, tandoori cod sarnie, and eggs benedict served with lamb rashers or mushrooms.

Sweet indulgences are also available such as Croffles, pancake stacks in flavours such as blueberry & vanilla cream and strawberry cheesecake, and French toasts in flavours like red berry and chocolate & banana.

Whether it’s a weekday coffee with a Croffle or a weekend brunch ritual in luxury surroundings, brunch at Heavenly Desserts is designed as a premium dining experience for every occasion.

The all-day brunch trial will run across three selected Midlands locations: Merry Hill in Dudley, Leamington Spa, and Coventry. Taking place over an eight-week period from mid-September to mid-November 2025, the trial will see Heavenly Desserts extending its brunch offering to be served throughout the entire day, giving guests even greater freedom to enjoy their favourite dishes at any time.

From New Jersey to Mayfair, KPs ROCK

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