Art’otel London Hoxton will take centre stage this September as it hosts visionary design studio VIN+OMI for their latest fashion showcase, DYSPHORIANA. The show will debut in Panorama, the hotel’s inspiring 24th floor event space with sweeping views across the capital, before continuing with an exclusive afterparty at Solaya, the 25th floor restaurant and bar. IN + OMI are the new Creative and Sustainable Ambassadors for the art’otel and will work alongside the group on projects throughout the year.
One of London Fashion Week’s most anticipated events, DYSPHORIANA channels the chaos of pop culture and the. turbulence of world events into a striking collection that blends social commentary with experimental design. Known for their boundary-pushing collaborations, VIN + OMI will unveil a series of headline partnerships, including a world’s first fabric created as part of a collaboration with His Majesty King Charles III, new work utilising waste from the Royal Air Force, and social impact projects with Ditch the Label, Cloud 9 and Multaka Oxford. Additional collaborators include Daler-Rowney and Jägermeister. Waste from the art’otel will also be turned into textile and headpieces for the catwalk.
Confirmed models for the show include Jo Wood, Prue Leith, Jane Moore, and as usual a celebrity attendance is expected alongside London’s coolest.
Speaking ahead of the event, Axel Krueger, General Manager of art’otel London Hoxton, said: “We are delighted to host VIN+OMI’s ‘DYSPHORIANA’ here at art’otel London Hoxton. Their work is daring, unconventional and socially engaged – qualities that align perfectly with our vision for the hotel as a home for creativity and cultural expression. Panorama’s scale and energy make it an incredible stage for this kind of showcase, and London Fashion Week is the ideal moment to share it with the world.”
As London’s newest design hotel, art’otel London Hoxton is fast becoming a hub for culture and creativity. Conceived in collaboration with signature artist D*Face, the hotel fuses bold architecture and interiors with a dynamic cultural programme. Panorama, its 24th floor events venue, has already become one of London’s most versatile new spaces – hosting everything from private dinners and product launches to large-scale shows and performances.
The afterparty will take place in Solaya, the hotel’s 25th floor restaurant led by Michelin-starred chef Kenny Atkinson, offering guests cocktails and a taste of the hotel’s signature culinary experience.
