Wafflemeister has partnered with TRG Concessions (TRGC) to launch its first ever airport site at London Heathrow Airport Terminal 4.
The site, which opened airside of the terminal, is Wafflemeister’s first airport location. The company aims to open more in the next 24 months.
The venue serves Wafflemeister’s Liége waffles, with a variety of toppings and a wide selection of gelato flavours also available. The menu will also cater for the full range of travelling customers, including freshly baked pastries with option to dip into melted Belgium chocolate, fruit pots, a new range of handmade on-site delicious toasties, as well as coffee and a full drinks range.
The opening is a partnership TRGC , the specialist UK travel food and drink division of The Restaurant Group (TRG), which also operates brands such as Giraffe, Wagamama and Brewdog at airports across the UK including London Heathrow, London Gatwick, Edinburgh, Birmingham and Manchester.
Wafflemeister operates at 24 locations across the UK including Legoland, Alton Towers, Bluestone Resort and Butlins.
Rikos Leong-Son, CEO Wafflemeister said “Opening our first site at Heathrow is a milestone moment for our brand. Heathrow is one of the world’s busiest international airports, and we’re proud to bring travellers a taste of our wonderful waffles, made with love as well as our full range of all-day products.
“Wafflemeister has always enjoyed a diverse range of customers, and we have always attracted customers from all over the world. So it always made sense to open in the place where they served the most travellers!
“Airports are traditionally known for their functional food range. We firmly believe that our range of treats can put a bit more fun back into travelling, and I couldn’t think of anything better than an indulgent treat before taking off on holiday or a sneaky grab and go. We have always been in the business of making smiles, and now we get a chance to add a smile to Heathrow.”
Kirsten Pottinger, commercial director of TRGC, said: “We’re proud to have partnered with Wafflemeister to support them with their debut airport opening at Heathrow. It’s a fantastic brand and one that the team at TRGC have loved bringing to life in an airport setting, leveraging our unique experience in the travel sector to help create the perfect concept for the space. This new site adds to our growing presence at Heathrow — now eight locations strong — and builds on a busy year for us, with plenty more to come.”
