Authentic Danish bakers and coffee house Ole & Steen has announced a record breaking 500k giveaway of their signature Cinnamon Social.
Ole & Steen is sharing some hygge; Danish for relax and enjoy the good things in life, with the UK by giving away half a million slices of their irresistible layered pastry during the month of August.
The authentic Danish Cinnamon Social is a layered pastry dough, with soft flavourful fillings, topped with just the right amount of icing. For those looking for a plant-based pastry, there’s a vegan option too!
Ole & Steen is known as the ‘Home of the Social’ with the Cinnamon Social being Ole & Steen’s most popular item. Best shared with good company as a 12 or 6 slice bake, or as an individual treat, by the slice, any time of day.
A spokesperson for Ole & Steen said: “We’re thrilled to share the cheer and holiday spirit of August with our guests by offering a taste of Denmark’s beloved traditions. The cinnamon social is one of our most iconic bakes, and gifting a record breaking 500,000 of them across our UK stores is our way of saying thank you. Whether you’re a long-time fan or trying it for the first time, we hope this little moment of indulgence brings a smile and a sense of hygge to your day.”
Last month Ole & Steen launched an exciting new menu which focuses on quality and premium produce featuring new open rye sandwiches. The fresh and flavourful Open Rye sandwich range, was created in collaboration with acclaimed Danish chef and cookbook author Trine Hahnemann.
Trine is a leading figure in Danish food culture and well known to UK audiences through her appearances on the Great British Bake Off and Saturday Kitchen.
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