Shake Shack is thrilled to announce that it is partnering with Wildfarmed to be one of the first fine-casual restaurant chains to introduce regeneratively grown flour into its buns.
A continuation of Shake Shack’s Stand For Something Good mission — which prioritises everything from premium, ethically sourced ingredients to employee development and deep community investment — the ongoing partnership took effect in all UK locations on 23 May. Buns will contain 25% Wildfarmed flour, and have the same great taste guests know and love.
Made from regeneratively farmed wheat, grown in the UK using methods which put nature first, Wildfarmed flour is grown using a regenerative agriculture approach. This flips conventional farming on its head and instead focuses on using a variety of farming methods that work to improve soil health, increase biodiversity, minimise water pollution and reduce carbon.
Shake Shack Business Director, Richard Franks, comments: “We are so proud to partner with Wildfarmed to offer our UK customers an even more sustainable experience. This decision reflects our commitment to doing what’s right over what’s easy — making a greater investment to support better farming practices, ingredient transparency and a more sustainable future for food. Better still, Shake Shack’s iconic burger buns will taste the same they always have.”
Wildfarmed Co-founder, Edd Lees, adds: “Our mission is to accelerate the global transition to regenerative farming, we are passionate about improving people’s awareness about how the food we eat is grown and understanding its impact on the environment. Shake Shack place a lot of importance on where their food comes from, so this feels like a natural fit for us at Wildfarmed. We’re excited to be partnering together and to give more people the opportunity to have access to, and learn more about, regenerative farming.”
