Millennium Hotels & Resorts, the globally acclaimed hospitality brand and German hotel operator Maritim Hotels have announced the launch of a new Loyalty Collaboration Programme, enabling members of either brand’s loyalty scheme to earn points when staying at participating properties of the other.
This strategic initiative expands earning potential for loyal guests who are members of either the MyMillennium or Maritim loyalty programmes, by providing greater flexibility across a wider global network of hotels without compromising the distinct value propositions of each loyalty programme.
The collaboration will be formalised later this month, through the signing of a Memorandum of Understanding (MoU) at Chelsea Harbour Hotel & Spa, London by Saurabh Prakash (his image attached) Interim Chief Operating Officer and Chief Commercial Officer at Millennium Hotels & Resorts, and Erik van Kessel, CEO of Maritim Hotels.
Benefits for Loyalty Members
The MyMillennium Loyalty Programme offers three membership tiers: Classic, Silver, and Prestige, each with increasing rewards. Members earn up to 20 points per USD $1 spent on stays and dining, tier-based dining discounts, birthday bonuses and enrolment perks. Points can be redeemed for hotel upgrades, amenities and over 100 global brands via the MyMillennium Mall. Membership remains free, and the partnership reflects both groups’ commitment to enhancing guest value and cross-market loyalty.
For guests, the collaboration promises access to an expanded collection of world-class properties and a seamless global experience. Millennium Hotels & Resorts is renowned for its prestigious portfolio including The Biltmore Mayfair London, Grand Palace Rome, M Social Paris and the newly opened M Social Phuket. Likewise, Maritim Hotels boasts iconic properties such as the Maritim Hotel Dresden, the elegant Maritim Hotel Bad Homburg and the centrally located Maritim proArte Hotel Berlin.
Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer commented: “At Millennium Hotels & Resorts, we’re constantly looking for ways to elevate the guest experience. In joining forces with Maritim Hotels, we are expanding the reach of our loyalty ecosystem across complementary markets, offering our members greater flexibility and recognition wherever they travel. It is a testament to our ongoing commitment to customer centric innovation and strengthening our position in key international destinations.”
Christophe Ciadella, Vice President for the EU Region, Operations & Asset Management commented: “This milestone collaboration represents a step forward in recognising guest loyalty across broader travel experiences. It adds meaningful value without diluting the unique benefits that make each loyalty programme distinct. We’re proud to partner with Maritim Hotels to offer our members even more way to be rewarded when travelling.”
Erik van Kessel, CEO of Maritim Hotels commented: “We’re proud to partner with Millennium Hotels & Resorts for this collaboration. It reflects our shared commitment to delivering seamless global hospitality, while giving our loyal guests more rewarding experiences across an expanded international network, without compromising the unique spirit of either brand.”
