Country Range Group Chief Executive Martin Ward and six other brave riders from across the Group will be taking on their most ambitious charity ride yet by being part of a team taking on the Tanzania Cycling Challenge in July.
Taking place over five days from the 3rd to 11th, team CRG will be part of a group of 37 professionals from the UK wholesale, convenience and foodservice industry cycling nine hours a day, tackling rugged mountain trails, rural roads, and the heat of Tanzania.
Team CRG:
- Martin Ward – Chief Executive – Country Range Group
- Cathal Geoghegan – Managing Director – Henderson Foodservice
- Philip de Ternant – Strategy Director and Country Range Group Chairman – Creed Foodservice and Country Range Group
- Kirsty Cooper – Commercial Director – Creed Foodservice
- Kelly Williams – Commercial Director – Savona Food Service
- Keavy O’Mahoney-Truesdale – National Brand & Business Development Manager – Henderson Foodservice
- Jim Rowan – Managing Director – Dunns Food and Drinks
All the riders are aiming to raise vital funds for Mines Advisory Group (MAG), a life-changing organisation dedicated to making the world safer by clearing landmines and unexploded bombs. Starting at the foothills of Mount Kilimanjaro, the 380km route will take the cyclists through Tanzania’s lush forests, dry bushlands, and vibrant communities, ending at the stunning Ngorongoro Crater National Park.
The support from CRG’s suppliers and partners has been nothing short of outstanding, with many stepping up to sponsor the riders and contribute generously to their fundraising efforts. Their backing has not only helped raise vital funds for MAG but has also provided a real morale boost to the team as they prepare for this gruelling challenge. It’s a powerful reminder of the strength and unity within the industry when it comes together for a life-changing cause. To further help boost their fundraising efforts, team CRG have offered suppliers the unique opportunity to get their branding on team CRG’s cycle tops for one day of the ride!
This will be the third Bikes Against Bombs challenge Martin Ward has embarked on and this one is extra special as it marks the 10th anniversary of this incredible event.
Commenting on the challenge, Martin Ward said:
“I’m thrilled to be part of the team this year heading to Tanzania and am hoping to raise as much money as possible for MAG. With over 380km of cycling, this challenge will push me to my limits – physically, mentally, and emotionally. But every pedal stroke will be worth it knowing we’re helping MAG save lives. I witnessed first-hand the incredible work they do last year in Vietnam when I had the unforgettable experience of visiting a MAG clearance site. Seeing a live bomb safely destroyed was a stark reminder of the stakes involved and the impact of our support.”
