A new and putting challenge is set to make its debut at the Institute of Hospitality Golf Day 2025, in partnership with Meiko UK, taking place on 8 May at The Belfry.
Once all teams have completed their round and are enjoying post-game refreshments in the 19th, players will be called to compete in the new Longest Putt Challenge. Overseen by Neil Walker, Account Director of Golf at The Belfry, the challenge will see golfers attempt a daunting 100-foot putt.
This addition to the day is sponsored by Accessible Hospitality Alliance, whose purpose is to make our great industry even more accessible and inclusive.
Robin Sheppard FIH, chair of Accessible Hospitality Alliance, and President of Bespoke Hotels, as well as former Chair of the Institute of Hospitality, shared the inspiration behind the sponsorship: “The hospitality industry does much to cater for the needs of people who live with a disability as guests and colleagues. But more could be done to improve guest experience further and make our workplaces more inclusive.
“The Accessible Hospitality Alliance is devoted to making the hospitality sector accessible for all. We aim to bring the industry together around the common goal of inclusivity, focusing on accessible workplaces and venues.
“We are under no illusion that attaining our purpose and our path forward will be easy. Inclusivity enriches society and propels innovation, economic growth, and wellbeing. Thankfully, more and more hospitality and catering businesses are embracing these principles long may that continue.”
Robert Richardson FIH MI, Chief Executive of the Institute of Hospitality, also welcomed the challenge: “I am proud to stand alongside Robin and the Accessible Hospitality Alliance team’s purpose. Designing and delivering truly inclusive experiences that resonate with every customer drives new business opportunities.
“In today’s competitive landscape, accessibility isn’t just a compliance requirement, it’s a key differentiator that fosters loyalty, engagement, and innovation. Accessible hospitality is good for business.”
The winner of the Longest Putt Challenge will be recognised during the evening dinner and awards ceremony, receiving a trophy and a bottle of champagne.
The Institute of Hospitality Golf Day 2025 takes place at The Belfry on Thursday 8th May.
There are still a few team slots available, if you are interested in attending and taking part this year, please complete the form below and a member of the H&C News organising team will be in touch.
