The Country Range Group has welcomed its second member of 2025 with the proud family-run Crowndale Foodservice revealed as its latest wholesale member.
The latest arrival means the Group now consists of 16 member businesses and 18 wholesalers, expanding the presence of the Group’s own brands across the UK, Ireland, Jersey and Coastal Spain.
Set up in 1988 by John Boulger, Crowndale Foodservice initially began supplying pies, sausages, bacon and cooked meats to retail butchers before expanding into the wider foodservice market.
Distributing to the public sector and expanding into the hospitality sector across the Midlands, Crowndale also specialises in event catering with a fantastic reputation for suppling the biggest events and festivals around the UK.
Passionate about providing the finest customer service, competitive pricing and an unrivalled portfolio, Crowndale has a team of 38 dedicated staff working out of its headquarters in Whetstone, Leicester and 15 vehicles on the road delivering 5 days a week.
With turnover doubling since 2021 and the business on course to hit £15 million in 2025, Crowndale Foodservice will join the Country Range Group on the 1st April ahead of an exciting spring and summer.
Crowndale Foodservice Director William Boulger said: “Even in incredibly testing economic conditions, it’s been an extremely positive last few years for the business. We’re passionate about the immense team we have built and have ambitious targets to continue to accelerate growth, especially in the hospitality and profit sector. With CRG’s expertise, innovation, three-tiered own brand portfolio and buying power, we’re confident they will provide the perfect conditions to help fuel further success.”
Country Range Group Chief Executive Martin Ward commented: “Crowndale Foodservice have been generating impressive turnover growth and showing extraordinary levels of professionalism and customer service in the public, profit and event catering arenas. Their ambitious vision for continuous improvement and expansion aligns perfectly with CRG’s market-leading position as the number one foodservice buying group. By joining CRG, Crowndale will now have access to unrivalled own-brand products and even stronger buying power, further enhancing their offering. They are a fantastic team, and we are thrilled to welcome them to the CRG family.”
About the Country Range Group
With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 16 member businesses and 20 wholesalers – Arthur David, Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Country Valley Foods, Creed Foodservice, Dunns Food and Drinks, Europ Foods, First Choice Foodservice, Harlech Foodservice, Henderson Foodservice, McClures, Millers Foodservice, MJ Baker Foodservice, Savona Foodservice, Total Foodservice, Trevors Foodservice, Waterdene Foodservice and WestCountry Fruit Sales.
In addition to offering the leading brands from around the globe, the Group also offers a three-tiered own brand portfolio under Country Range, Signature by Country Range and Catering Essentials.
Widely recognised by caterers as trusted and reliable brands that deliver consistent quality and value for money without compromising on taste and flavour, the 700 plus products are all developed exclusively for professional caterers and cover grocery, chilled, frozen and non-food.
The Group publishes its trade magazine Stir it up 9 times a year, which features the latest food, drink and industry news, Country Range brand promotions and in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.
The Country Range Group has also entered into a three-year charitable partnership with The Natasha Allergy Research Foundation. The unique partnership will see the buying group and its members work alongside the charity to raise compassion, understanding and crucially, vital funds, to help make food allergy history.
