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IHG Hotels & Resorts (IHG) has revealed the future-ready Holiday Inn Express Generation 5 public space design to be launched later this year.
The new Generation 5 concept is set to reach 500 open and pipeline properties in the next three years, following significant investment into research* on guest behaviour, the future of work, entertainment, wellbeing, food and drink, and digital experience.
By introducing experiential zones, it is responding to insights showing that travellers are increasingly looking for inspirational, vibrant, and dynamic spaces. The rising demand for sensorial experiences is also met, with the concept encouraging guests to connect and unwind in cool and energising social areas such as the EXPRESS Café & Bar.
Embracing a more lifestyle-oriented experience, Generation 5 will bring to life the diversity of EMEAA’s markets. Each hotel will offer a sense of its destination with a nod to the local aesthetic and vibe, while always remaining true to the Holiday Inn Express brand.
Reflecting the brand’s continued commitment to meeting the diverse needs of guests, the development of the Generation 5 concept included working with a disability task force to understand the challenges of navigating public spaces with a disability.
Holiday Inn Express Next Generation 5 will make its debut in the Kingdom of Saudi Arabia when Holiday Inn Express Riyadh opens its doors in 2026, with 10 projects in the UK and Continental Europe confirmed as early adopters, and a further 20 having expressed interest.
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