Seren, the luxury hospitality collection which includes the Small Luxury Hotels ‘Hotel of the Year’ Grove Narberth in Wales, is delighted to announce that global private equity firm, Wrightwood Investments, has taken a minority shareholding.
The partnership marks an exciting new chapter for Seren as it continues to drive future growth and enhance guest experiences, while solidifying its reputation for creating premier destinations that consistently offer the highest levels of hospitality throughout Wales.
The investment will enable Seren to complete the full refurbishment of its recently purchased Penmaenuchaf hotel in the Eryri (Snowdonia) National Park in shorter timeframes, whilst improving its ability to both further develop its existing venues and pursue exciting opportunities in new locations.
Wrightwood Investments brings years of experience of nurturing high-quality brands and businesses, with a focus on long-term growth and sustainable value creation. This minority shareholding in the Seren Collection reflects Wrightwood’s commitment to supporting Welsh businesses that align with its ethos of delivering exceptional experiences and fostering strong local connections.
Wrightwood Founder and Director Henry Engelhardt commented: “Seren’s brilliant portfolio of hotels and restaurants, highlighting the best of Welsh culture and hospitality, makes this an exciting partnership. The collection is all about promoting the best Wales has to offer to the world and we look forward to helping them grow and prosper, bringing great Welsh experiences to travellers from around the globe.”
Neil Kedward, Seren Founder and Chief Executive added: “We are thrilled to welcome Wrightwood Investments as a strategic partner. Their investment and expertise will allow us to grow whilst staying true to our core values of exceptional service and a commitment to showcasing the best of Welsh hospitality. The collaboration provides us with the resources and strategic guidance to continue innovating and expanding our brand. We are confident that together, we can continue to grow and enhance the Seren experience while maintaining our distinct sense of place and wider purpose to impact positively on our community in each location.”
