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Beyond Meat is bringing its Beyond Burger® to airport and train station bars across the UK through SSP, to give customers access to more plant-based options whilst travelling.
The Beyond Burger will be available to order at 13 of SSP’s, including Brigg & Stow at Bristol Airport and Camden Bar at London Stansted, from October 2024.
Made from plant-based ingredients that are designed to look, cook and taste like an animal meat burger, the Beyond Burger will roll out to six more bars from December 2024. It will give travellers a tasty eating experience with a lower carbon footprint than a standard beef burger.
Steve Parsons, UK Regional Sales Manager Food Service at Beyond Meat added: “Bringing our Beyond Burger to the UK foodservice travel sector with SSP is an important step to help even more of the UK reduce their animal meat consumption. We want to give people everywhere access to delicious and nutritious plant-based meat options. Whether travelling on holiday or needing a great tasting burger after a long work commute, with a Beyond Burger, passengers can all continue to eat what they love, no sacrifice required.”
SSP’s new offering features a juicy and meaty Beyond Burger patty stacked with crunchy lettuce, tomato, onions and house burger sauce served in a bun with a side of chips, will feature as a prominent menu item, suitable for carnivores, flexitarians, vegetarians and vegans alike.
Meredith Ford, SSP UK & Ireland’s Head of Sustainability, said: “We strive to offer as much choice as we can for customers across all of our outlets. We’re proud to be working in collaboration with Beyond Meat to do this while also supporting our target that 30% of our own brand main meal options are plant-based or vegetarian to drive positive change across the food travel sector.”
