Splendid Hospitality Group has hired Rachel Bulford as its new Chief Commercial Officer, she joins the leadership team and Board of Directors. Bulford previously enjoyed the role as Director of Retail at Gatwick Airport, where she led on strategies for retail and enhancing the passenger experience.
In her new role at Splendid Hospitality Group, Rachel will leverage her substantial expertise to optimise commercial strategies, drive growth and enhance the overall experience for customers and people across the company’s range of hotels, quick-service restaurants and care homes.
Rachel has also held senior roles at Homebase, Burberry, OC&C and started her career at Marks and Spencer. She holds an MA from the University of Cambridge and an MBA from Bayes Business School. Rachel also served as Chairperson of the UK Travel Retail Forum from 2021 to 2023.
Commenting on her new position as Chief Commercial Officer Bulford said: “Splendid Hospitality Group is such a dynamic and agile company to work for. It is an exciting family business with a fantastic reputation and commitment to delivering an exceptional experience.”
Nadeem Boghani, Vice Chairman of Splendid Hospitality Group, said: “This is an important new appointment for us. The entire Splendid Family is looking forward to working with Rachel. She has such an impressive background and a proven track record at major organisations. Rachel will play a substantial role as we continue to evolve.”
Consumer direction of travel increasingly aligning with sustainability credentials
