The Country Range Group is delighted to welcome Tracey Redfearn as its new Head of Marketing (Interim), starting on 7th October. Redfearn joins at a particularly exciting time for the Group, following the recent growth in membership. She will be working alongside a well-established and talented marketing team, bringing her vast experience to further enhance their ongoing campaigns and drive fresh, innovative strategies.
Redfearn’s 34-year career has spanned multiple sectors, including retail, wholesale, trading, and brand management, making her a great fit for the role. Her deep understanding of the industry, along with her strong commercial relationships, will not only support the marketing team but also benefit the wider business. Tracey’s expertise will play a key role in strengthening supplier relationships, engaging with key stakeholders, and contributing to the Group’s ambitious growth plans, including its target of £1 billion in sales turnover.
Reflecting on her appointment, Redfearn expressed her enthusiasm: “Joining the leadership team at CRG presents an exciting opportunity to leverage my previous experience while re-engaging with an exciting sector and some familiar member businesses. The group’s performance in 2024 highlights its commitment to delivering enhanced member benefits and driving continued growth. I’m looking forward to being part of these exciting times.”
CRG Chief Executive Martin Ward also shared his excitement: “We’re thrilled to welcome Tracey to the CRG family. Her extensive experience in retail and wholesale will be invaluable in helping us support our members and achieve our goals into 2025. I look forward to working closely with her as part of our leadership team.”
With her wealth of experience and strong industry connections, Tracey Redfearn is set to make a positive impact, helping the Country Range Group continue its success and further enhance its presence within the wholesale sector.
About the Country Range Group
With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 13 independent wholesalers: Arthur David, Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, Harlech Foodservice, Henderson Foodservice, Savona Foodservice, Trevors Foodservice, Turner Price and Waterdene Foodservice.
In addition to offering the leading brands from around the globe, the Group also provides over 700 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.
The Group also publishes its trade magazine “Stir it up” 10 times a year, which features the latest food, drink and industry news. Moreover, it features Country Range brand promotions, in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.
