As of the 1st October 2024, Country Valley Foods is the latest foodservice wholesaler to join the Country Range Group.
Set up in 1971 by Stewart Munro and Eric Duggan, Country Valley Foods offers an extensive range of fresh meat, dry goods, chilled, frozen and janitorial supplies to the hospitality, retail, education and healthcare sectors.
The family business generated £29 million in turnover in 2023 and has 24 vehicles delivering five-days-a-week across North East England. The company’s success has been built on providing exceptional quality, value and customer service.
Edward Munro, Joint Managing Director of Country Valley Foods, said:
“We’re incredibly excited to be joining the Country Range Group and are confident that their expertise, buying power and culture of continuous improvement will enhance our offering and service to help drive significant growth over the coming years.”
Country Range Group Chief Executive Martin Ward said: “It’s a great pleasure to announce Edward and his team as the latest member of the Country Range Group family. Over the last 50 years they have built a great name for themselves and a resilient business so we’re looking forward to working with the whole Country Valley team to help them take the next step and reach their next targets.”
Originally established under the name Teesside Frozen Foods to supply frozen foods to small local supermarket chains, the business relocated to Darlington in 1986 and rebranded under Country Valley Foods.
Introducing a selection of fresh poultry, the business began supplying butchers and bakers with chicken, turkey, bacon, gammon, frozen pies and other frozen goods. With the retirement of Eric Duggan in 1998, Stewart Munro’s sons James and Edward took the reins and expanded the business into foodservice.
With strong growth, the business took on a second site at Billingham and in 2017 it became their primary HQ with the addition of a state-of-the-art cutting plant, dry aging room and additional freezer and fridge space.
In 2018, Country Valley Foods fully integrated the fresh meat and foodservice parts of the business and invested in its digital platforms, online ordering and ordering app.
Country Valley Foods will immediately benefit from the Country Range Group’s buying power, analysis, data and insights, the formidable three-tiered, own brand portfolio, and wide-ranging marketing campaigns and promotions.
About the Country Range Group
With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 13 independent wholesalers: Arthur David, Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, Harlech Foodservice, Henderson Foodservice, Savona Foodservice, Trevors Foodservice, Turner Price and Waterdene Foodservice.
In addition to offering the leading brands from around the globe, the Group also provides over 700 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.
The Group also publishes its trade magazine “Stir it up” 10 times a year, which features the latest food, drink and industry news. Moreover, it features Country Range brand promotions, in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.
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