All 14 Zleep Hotels in Denmark are merging with the management company Core Hospitality to create one of the largest hotel operators in the country.
Danish hotel company Zleep Hotels A/S is merging with the third-party hotel management company Core Hospitality A/S, creating the 4th largest hotel operating company from Denmark. The merger happens immediately after a split with Deutsche Hospitality, the German hotel group now owns 100% of the Zleep Hotels brand, and Core Hospitality owns 100% of the operations in Denmark.
Combined, the new management company will continue as ‘Core Hospitality’, signifying its multibrand strategy as a white-label hotel operator.
Altogether, Core Hospitality now operates 19 hotels across five brands: 14 Zleep Hotels in Denmark, two Moxy Hotels in Norway, a Fairfield by Marriott and a Residence Inn by Marriott in Copenhagen as well as the Kirk Suites in Vejle.
“It was also my dream to be a white-label hotel operator. Now we truly are with five brands – and more to come,” says Peter Haaber, CEO of Core Hospitality.
By joining forces, the new Core Hospitality operating platform will leverage new levels of scale, allowing it to negotiate stronger rates with partners; to strengthen its commercial efforts across more hotels; to develop a larger talent pool; and to offer property investors the opportunity to maximise return on investment and minimize the stabilization period through the freedom of brand choice.
Facts following the merger
- Core Hospitality is now the 4th largest operator from Denmark
- Core Hospitality is now the 6th largest operator in Denmark
- Core Hospitality employs approx. 500 across the entire organization
- Core Hospitality manages a total of 19 hotels (2,288 rooms)
- Core Hospitality has a pipeline of 2 hotels (340 rooms)
About Core Hospitality
Core Hospitality is a Danish hotel operator that is independent of brands and flexible to operate under any type of contract.
The company can implement and operate whichever brand best suits the property and location of a hotel. Core Hospitality
was established by Zleep Hotels and has since established a strong, independent portfolio of hotels; 14 Zleep Hotels in
Denmark, two Moxy Hotels in Norway, a Fairfield by Marriott and Residence Inn by Marriott in Copenhagen, and the Kirk
Suites in Vejle. Its confirmed pipeline includes Moxy Aarhus and Zleep Glostrup. Read more at corehospitality.dk
