Wafflemeister, the UK’s most popular waffle brand and fastest growing food retailer, has today announced the launch of a new high-street store in conjunction with new franchisee the Clermont Hotel Group – the largest hotel owner-operator in London.
Nestled between Piccadilly and Leicester Square (31 Coventry Street, London, W1D 6AS), the store is offering customers the famous Wafflemeister signature range of freshly baked Liége waffles. These include the Dream Team (a freshly baked Wafflemeister Waffle topped with a scoop of gelato and drizzled with Belgian chocolate) as well as Cookies & Cream (a fresh baked Wafflemeister Waffle topped with a layer of fresh cream, oreo cookies, drizzled in Belgian chocolate).
Wafflemeister will also serve its range of delicious gelato alongside thick shakes, and ground to order coffee.
The store, becoming Wafflemeister’s 26th high-street location, is part of the company’s continued focus on growing its presence across leisure and high street locations, as well as retail supermarkets, vending and wholesalers, supporting a range of sectors, such as restaurants, cafes, travel and leisure.
The two companies will strengthen their existing relationship formed through license agreement popups at the hotel group’s Marble Arch and Tower Hill properties.
Wafflemeister was recently named among The Sunday Times 100, the prestigious annual ranking of Britain’s fastest-growing private companies. The dedicated waffle specialist was ranked 31st in the top 100 list https://www.thetimes.com/sunday-times-100-fast-growth and the fastest growing consumer food brand in the UK.
Clermont Hotel Group, the hotel owner-operator of the Clermont and Thistle Hotel brands as well as The Royal Horseguards Hotel and Cumberland Hotel, has a portfolio of 17 hotels and 5,000-plus bedrooms and 120 meeting and event spaces across London.
Rikos Leong-Son, CEO, Wafflemeister, said: “We are absolutely delighted to be working with the Clermont Hotel Group on launching the next Wafflemeister. We have been working with them for over a year and their professionalism and passion for people and food has been fantastic. We also cannot be more excited about this site, we could not have asked for a better location between Piccadilly and Leicester Square. It is absolutely buzzing all year round and we cannot wait to introduce our wonderful waffles with all the locals and visitors and being a part of this great area.”
Gavin Taylor, CEO, Clermont Hotel Group, added: “Clermont Hotel Group is committed to offering its customers a wide range of food & beverage options. Wafflemeister serves authentic Belgian waffles, hand made in Belgium and baked fresh daily to serve to its customers. It has a proven track record and we are thrilled to be able to continue to work with them to bring wonderful Belgian waffles, gelato and coffee to our customers at Piccadilly. The team at the Thistle Piccadilly, which is based above the new Wafflemeister, also can’t wait to support the new venture and to introduce the World of Waffles to its customers. ”
