Country Range Group has announced that the foodservice division of Kitwave Group plc has joined as its newest member.
The growing Kitwave division is made up of four wholesalers – Millers Foodservice, M.J. Baker Foodservice, Total Foodservice and WestCountry Fruit Sales, which have a combined turnover of £126 million. The businesses operate from eight depots across the UK, with a fleet of 200 delivery vehicles and a 96 strong sales force.
Kitwave follows Arthur David, Waterdene Foodservice, Brook Street Foodservice and Harlech Foodservice in joining the Country Range Group since the beginning of last year.
Kitwave will immediately benefit from the Country Range Group’s buying power, analysis, data and insights, the formidable three-tiered, own brand portfolio and wide-ranging marketing campaigns and promotions.
Country Range Group Chief Executive Martin Ward said: “On behalf of the Group and our members, I wish a warm welcome to the whole Kitwave team. The business has been built on hard work, great people and by providing the best customer service so we’re confident they will be a great fit for our Group.”
Ben Maxted, Kitwave Group plc Chief Executive Officer, commented: “We are delighted to be joining CRG at a time that we are strategically growing our own foodservice offering. The product portfolio, marketing support and shared knowledge will ensure we continue to improve our own offering and service in a sustainable way as we work closely to support our own valued customer base.”
About the Country Range Group
With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 13 independent wholesalers: Arthur David, Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, Harlech Foodservice, Henderson Foodservice, Savona Foodservice, Trevors Foodservice, Turner Price and Waterdene Foodservice.
In addition to offering the leading brands from around the globe, the Group also provides over 700 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.
The Group also publishes its trade magazine “Stir it up” 10 times a year, which features the latest food, drink and industry news. Moreover, it features Country Range brand promotions, in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.
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