By Angela Green: Gather & Gather unveils refreshed brand proposition to mark 10-year milestone.
Catering News is sponsored by Two Services
Gather & Gather is celebrating its tenth birthday! To mark the milestone, it’s refreshed its brand proposition to celebrate the remarkable Gather & Gather journey to date and define its vision and goals for the next decade.
At the heart of the refreshed proposition are Gather & Gather’s ideals ‘We’re Brave & Bold’, ‘We Stand Together’ and ‘We Do Good Things’, supported by five focus pillars that shape Gather & Gather’s commitment and creativity around food, coffee, technology, connections and interactions, and sustainability.
An eye-catching website has been launched, and all site teams are being supported with new marketing and counter signage to ensure brand consistency across the Gather & Gather estate in the UK and Ireland.
Ten years ago, Gather & Gather burst onto the catering scene with a clear purpose to challenge the status quo and do things differently. Today, Gather & Gather is a more than £215million company, boasting an enviable, diverse, UK and Ireland-wide portfolio of workplace and university clients, ranging from technology and media to banking groups and logistics centres.
Gather & Gather’s success lays in its ability to remain relevant. Over the past decade it’s constantly adapted to the changing hospitality landscape and customer needs, staying ahead of the curve whilst remaining true to its ideals which still resonate today.
‘We’re Brave & Bold’, ‘We Stand Together’ and ‘We Do Good Things’ remain at the heart of the business, shaping the culture and defining every client, customer and team member interaction.
The five focus pillars that support the ideals and shape the modern Gather & Gather experience are:
Food mavericks in the room: Fearing the norm, not change, Gather & Gather chefs are creative and brave. They always know where their food comes from – namely local seasonal suppliers, what’s in their from-scratch, authentic dishes and show sustainability best practice wherever they can.
Our marriage to coffee: Devoted to the science, sustainability and surprise that amazing coffee brings, the team sources direct from farmers committed to sustainable agricultural practices and workers’ rights, always paying a fair price. The Gather & Gather unique profile coffee is roasted in East London and the Gather & Gather Barista Academy ensures a perfect cup is served every time.
Build lifelong connections: Creating a culture of togetherness and shared values and experiences, Gather & Gather nurtures a transparent and empathetic approach partnership with suppliers, colleagues, clients and consumers.
Do good things: Helping the environment and benefiting society is fundamental to Gather & Gather’s purpose of community and coming together – from suppliers to recipes, packaging to food waste, and energy reduction to supporting our local communities.
Thrive in a digital world: Trailblazing tech solutions that work seamlessly and intuitively at every digital touchpoint, making life easy for our clients, customers and teams.
Allister Richards, Founder of Gather & Gather said: “A decade ago, we started Gather & Gather with an idea of building a food business that could challenge the status quo – a business which understands and celebrates the power of hospitality to connect people. I’m delighted to say that hasn’t changed. I believe in our vision even more now because I have seen firsthand that when you unite talented people with a common purpose, you can achieve truly great things.
“The leadership team has constantly moved things on for the good, taking our founding principles and building on them in a way that acknowledges our scale and presence within the market. So, ten years in, I’ve never been more proud or excited about the future. Thank you to everyone who has supported the journey so far. Onwards to the next ten!”
Matt Symonds, Managing Director for Gather & Gather, explains further: “To mark our tenth year, we have looked at what’s important to us, our clients, and our teams. And the result has been incredibly exciting. The founding principles of Gather & Gather are still at the core of what we do, we’ve just given them a shakeup through our brand refresh.
“The reimagination of the Gather & Gather brand reflects our remarkable journey so far, the changing catering landscape and our goals for the future. It continues to drive a point of difference between us and the competition, it competes even better with the high street and gives our teams a sense of belonging. And, importantly, it recognises that the needs of our clients and customers have materially shifted over the past few years. It’s been an amazing process and we’re so excited to now share the fruits of our work with everyone.”
A ‘The Future Starts Here’ conference and online event brought Gather & Gather teams together to celebrate the 10th birthday and launch the refreshed brand proposition, together with the initiatives and developments that will futureproof the business for the next ten years and beyond.
Catering News is sponsored by Two Services
