By Angela Green:
Hotel News is sponsored by Guestline
Submerged below Great Russell Street and just a few minutes’ walk from Tottenham Court Road tube station, a former underground car park has been transformed into a hotel.
Designed in consultation with psychologists, sleep experts and interior designers, it is the second hotel to open under the Zedwell brand, a concept created for the sole purpose of promoting sleep, health and well-being.
Guests take the elevator below ground to their cocoons, a clutter, gadget and window free experience that removes all distractions from the outside world. Fresh, purified air flows through the space and noise-reducing walls, floors and doors create a sanctuary.
Taking inspiration from geological chalky facades and glistening mineral surfaces, Zedwell Tottenham Court Road’s public areas feature white stalactite-like rock formations carefully blended with a palette of sage green and inspiring artwork throughout.
The luminescent cavernous walls continue into the cocoons, melded with Zedwell Hotels signature nature-inspired tones and calming hues of greens, ivory and oaks. Materials used are either natural or recycled and cocoons are free of TV’s because even when turned off, emit a buzzing energy that disturbs sleep. Cocoons boast beds topped with luxury cotton sheets, ambient circadian rhythm based lighting and modern rain showers to aid deep rest and restoration.
Arrival at the hotel is designed to be stress-free and seamless with state-of-the art self-check-in desks and a communal space for guests to meet and mingle and the cocoons range from private sanctuaries for solos sleepers up to rooms for four guests.
“This is a really exciting time for us, not just for our story, but for the city of London as a whole. Repurposing the former underground space into high quality accommodation is a game-changer and whilst not without its own challenges, has paved the way for a new kind of construction in the capital.” Darija Zivni Aziz – Head of Interior Design and concept architect.
Each Zedwell Hotel is purposefully located within key London locations. They share an alchemy of features that provide a distinctive Zedwell experience, yet individually they focus on specific elements of well-being and spirituality.
“Sleep is at the core of well-being study, and it is a primary component to good health. Our new hotel takes the concept of sleep promotion to another level, applying all the Zedwell elements that made our first hotel so popular with such a large number of returning guests and well-being advocates. It enables one to focus inward and find harmony at their core, to explore their values and inhibitions that are rooted deep within – something synonymous with the physical motion of going deep under the ground, immersed in the foundation of nature.” Darija Zivni Aziz continued.
At ground level above the tranquillity of Zedwell Tottenham Court Road is a hub of activity that guests can enjoy from the hotel’s prime Great Russell Street location. From local eateries to popular chains as well as a myriad of nightlife, shopping and cultural experiences.
Zedwell Hotel’s room rates vary depending on season and provide competitive value for central London stays starting from £160 per room per night off peak and from £250 during the summer and Christmas peak seasons. Accessible rooms are available.
Website: zedwellhotels.com/tottenhamcourtroad
Hotel News is sponsored by Guestline
