Following a successful first year partnership which helped drive interest in its innovative Pils 0,0%, leading German premium beer brand Krombacher is continuing its collaboration with Team HARD. Racing, who compete in the 2023 Kwik Fit British Touring Car Championship.
As part of the exciting partnership, Krombacher’s award-winning Pils 0,0% will once again be available in the team’s VIP hospitality areas at all race meetings during the season, while there will also be an increased focus on both of the brands social media platforms to raise awareness of Team HARD. Racing and the 2023 Kwik Fit BTCC.
One of the most-loved motor racing competitions in the world, Team HARD. Racing will be competing in its 11th year in the Championship with their Cupra Leon. Behind the wheel for Team HARD. Racing in 2023 are Dan Lloyd, Bobby Thompson, Nicolas Hamilton, Dexter Patterson, Jade Edwards and Jack Butel who are aiming for further success.
Stephan Kofler, Krombacher UK & Ireland Sales Director, said: “We’re delighted to be continuing our journey with Team HARD. Racing following a hugely successful first year partnership which saw our innovative premium Krombacher Pils 0,0% reach a wider audience. We’re both family-run businesses with similar values so we’re excited to see their progression again this season and are looking forward to their VIP guests enjoying our range.”
Team HARD. Racing Managing Director Tony Gilham said: “It’s fantastic news that Krombacher will be re-joining our list of commercial partners for 2023 and we’re thrilled that they continue to trust us to promote their premium Pils 0,0%. Drinking responsibly doesn’t come any more responsible than a 0,0% range so we’re over the moon our VIP hospitality guests will continue to be able to enjoy the range at all race meetings during the 2023 Kwik Fit British Touring Car Championship season.”
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