By Angela Green, Content Executive, H&C News: New Head of marketing appointed at Gusto Italian.
Gusto Italian has announced the appointment of a new Head of Marketing, Kat Schofield, who will join in April.
Appointed by CEO Matt Snell, Schofield joins from Revolution Bars Group where she currently heads up Brand Marketing for Revolución de Cuba. She will support further development, while bringing a new level of expertise to the group’s digital offer, helping to drive personalisation.
Commenting on the appointment, Snell said: “Kat is an experienced marketeer who already has a deep understanding of and affinity with our brand. She is a serious foodie and we look forward to seeing the direction she will take our food offer. She has driven the marketing functions for national brands and we can’t wait to see the benefit this level of experience will bring to our marketing activity and the leadership team at Gusto Italian.”
Kat Schofield added: “It is a truly exciting time to be joining Gusto Italian.
“I’ve long admired the work that Matt and the team have been doing, both in developing the visual identity of the estate, and in delivering unrivalled guest experiences.
“Gusto is a genuinely unique proposition in Italian casual dining and I believe the potential for the brand is massive. I can’t wait to dive in and help the brand continue on its impressive growth trajectory and position Gusto Italian as the go-to destination for special occasions.”
Gusto Italian has been investing in the people who work there. Last year, it launched an apprenticeship scheme, which will enable junior managers to achieve a degree-level qualification, bridging the skills gap and improving pathways for progression within the business.