• Latest News
  • Restaurant News
  • Hotel News
  • Catering News
  • Chef News
  • Pub & Bar News
  • Supplier News

Hospitality & Catering News

hospitality and catering news

JAT increasing premium range for growing stay local trade

November 14, 2022

By Angela Green, Content Executive, H&C News: JAT increasing premium range for growing stay local trade.

Pub & Bar News is Sponsored by Lakeland Dairies

With more people opting to stay local when going out, spending money on premium products rather than travel, Star Pubs & Bars managed operator JAT pubs are seeing market beating sales of their wines and spirits range.  As a result, JAT is increasing its premium wine and spirits selection significantly, allocating a third of its new drinks menus to premium products.

The drinks menus are being launched in time for the JAT pubs to capitalise on the festive period, a time when customers habitually trade up.

At the same time, Star Pubs & Bar will be offering a super indulgent Christmas food menu choice with indulgent and decadent options including champagne sorbet between courses, pigs in blankets and a box of chocolates.  This will sit alongside a value option ensuring there is something for all budgets.

Star Pubs & Bars Wine Category Buyer Roberta Neave says: “Star Pubs & Bars JAT wine sales are tracking 14.08% above the managed pub operator market and spirits 11.23%.

“With our new menu we are supercharging pub classic wine and spirit choices and making them the best they can be.  Whereas customers previously would get a white wine and soda spritzer, now they will be offered a NZ Marlborough Sauvignon with Cucumber tonic to bring out the grassy herbaceous notes.  With spirits, an Espresso Martini will now become an Ultimate Espresso Martini with Ciroc Vodka and Bucks Fizz will be premiumised through the addition of Cointreau Orange Liqueur.”

“Ongoing strong sales of premium products – from wine and spirit to food – across our JAT estate has encouraged us to upweight our premium offer.  Before premium wines and spirits accounted for 15% of the menu but we feel the sustained momentum justifies doubling our premium selection providing operators with greater margins.

“People want to eat and drink locally and in spite of the cost-of-living crisis many are treating themselves when they go out.   They might not go out so often, but they make sure it is special when they do.  And with Christmas festivities being curtailed since 2019, we’re ensuring this year pubgoers can celebrate in style.”

Pub & Bar News is Sponsored by Lakeland Dairies

Email Newsletter

Subscribe to our email newsletter and keep a close eye on the UK hospitality and catering business

Hospitality & Catering Jobs

LBC’s James O’Brien reports on the people and skills shortages in hospitality

https://www.hospitalityandcateringnews.com/wp-content/uploads/2021/04/james-obrien-27-april.mp3

Join our growing email newsletter community by subscribing here

Join our growing email newsletter community by subscribing here

Contact H&C News

  • Facebook
  • Twitter

Search h&C NEWS

Supplier News

Fish on Friday with Krombacher Beer Batter Recipe

How hospitality and catering operators warewash sustainably

Krombacher drives further interest with Team HARD Racing Sponsorship

Financial return & Carbon savings: Discover the value in your unwanted items

Kitchen Porters Club Job of the Week, with Harrods

The Benefits of Switching to an Electric Vehicle

Krombacher Dark & Chocolate Cupcakes Recipe

Kitchen Porters Club Job of the Week, with Fooditude

Casual Dining, Commercial Kitchen, and lunch! 2023

Registration now open for Casual Dining, Commercial Kitchen, and lunch! 2023

Kitchen Porters Club Job of the Week, The Langham, London

Wafflemeister announce Costco listing

Stepping stones towards sustainability

News Categories

  • Latest News
  • Restaurant News
  • Hotel News
  • Catering News
  • Chef News
  • Pub & Bar News
  • Supplier News
Home | Privacy | Sitemap

Copyright © · Hospitality & Catering News