By Majella Taylor, New Openings Editor, H&C News: Chopstix opening at Butlin’s.
Asian QSR brand Chopstix has announced it will open a site at Butlin’s Bognor Regis resort next year, with ambitions to then follow with roll outs at Butlin’s resorts in Minehead and Skegness.
Butlin’s will open Skyline Eats in 2023, a new food and drink destination in its Skyline Pavilion. Chopstix will join established F&B brands including Burger King, Costa Coffee and Papa John’s, in this modern restaurant venue. Skyline Eats will also include Butlin’s own ice cream dessert parlour, Scoop and sandwich franchise Subway who will also be a new partner to the Sussex resort.
Established in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix celebrates its 20th anniversary this year. Commenting on the partnership, Chopstix co-founder, Menashe Sadik, said: “Sir Billy Butlin remains an inspiration for entrepreneurs in the UK, so it’s really special that the business that Sam and I started on a stall at Camden Market is going to be at a Butlin’s resort next year. We’re as passionate about the business now as we were on day one, and a partnership like this only makes us more excited about the future for Chopstix.”
Chopstix operates more than 80 locations across the UK and Ireland, with over 25 franchise sites run through partnerships with the likes of Welcome Break and Applegreen. The company also recently sealed a new franchise agreement with Sparta Foods LTD, which will see 25 new sites opening across North Wales and North West England in the coming years.
Nikki Ratcliffe, Butlin’s Bognor Regis Resort Director said: ‘Our new Skyline Eats destination is an exciting development at Bognor Regis. As the home of entertainment, we believe that eating and drinking plays a huge part when on holiday . Having these five restaurants all under one roof gives our guests plenty to choose from throughout the day . We are delighted to be partnering with fast-growing Chopstix, in response to our guests asking for a Pan-Asian choice. We’re confident the ‘faster, fresher, tastier’ proposition, menu customisation and incredible speed of service will be a big hit with our guests and our team alike.’’
Full management of the Bognor Regis site will be overseen by Butlin’s, with all team members undergoing a full Chopstix induction, in order to be truly embedded in the ethos of the brand. The full Chopstix menu will be available, with customers able to choose from a wide range of Pan-Asian favourites including Teriyaki Beef, Sweet Chilli Prawns, and Caramel Drizzle Chicken, as well as sides ranging from Spring Rolls to Chicken Balls, Prawn Crackers, and Salt ‘n’ Pepper Potatoes.