Krombacher Unveils New 33cl Pils Can Design
Premium German beer brand Krombacher has unveiled a new 33cl can design for its famous Pils in time for the busy winter and festive months ahead.
The new sleek and stylish white can showcase the brand’s heritage through the prominence of the Krombacher badge, while the striking bold black on white text provides striking on-shelf stand-out, while clearly highlighting its natural brewing credentials and use of the important Felsquellwasser®.
The latest SKU is available to both the On and Off Trade through importer Morgenrot in cases of 24.
Golden in colour with an aroma beautifully balanced between hops and malts, Krombacher’s iconic Pils is crisp, clean and full in flavour with that classic refreshing bitter finish. The perfect sundowner alongside some salty olives, the Pils is also fantastic with fish, pork and spicy Asian dishes.
Stephan Kofler, Krombacher Sales and Marketing Director for the UK and Ireland, said: “Our Pils forms the backbone of our portfolio and is well-known and loved around the world for its natural taste and crisp, clean flavour so it’s only right that it’s presented the best possible way whether in a pint, bottle, keg or can.
“The new design is stunningly clear and stylish and I see huge potential for it in both the On and Off Trade over the coming months and years.”
Enjoy with a bottle of Krombacher.
