Serendipity2 appoints soft drinks industry expert Paul Robertson as Non-Executive Director
Serendipity2 (S2), the data-driven marketing consultancy for major consumer brands and retailers, has announced the appointment of Paul Robertson, a former associate director of Coca-Cola EuroPacific Partners, as Non-Executive Director.
Paul, who established a business growth consultancy in early 2022, brings almost 40 years of drinks industry experience to S2, where he worked across all trade channels at the leading FMCG business. This included specialising in senior national accounts leadership roles across on-premise, leisure, casual dining and quick-service restaurant sectors over the last decade.
As a non-executive director, Paul will support S2 in delivering its strategic growth objectives, as Peter Flood, Founder and CEO of S2 explains: “Paul Robertson is a strong addition to our senior management team. He has a unique holistic view of the challenges facing the food and beverage industry as well as hospitality, quick-service restaurants, licensed and leisure sectors, which is invaluable as we continue to expand our business in these core markets.
“With our know-how, established reputation, fantastic client base and expertise, we are well placed to support more brands and retailers in taking an intelligent, data-led approach to customer retention and acquisition. Paul’s experience will be invaluable in supporting these goals.”
Paul Robertson said: “Having worked with S2 over the years in a client capacity, I have always been impressed with how the team can translate customer insights to create data driven strategic plans and creative and digital communications that help drive traffic or grow categories. I’m therefore delighted to accept a non-executive director position; there is a natural synergy between us and I look forward to supporting the company in delivering on its strategic growth objectives.”
Paul is the third non-executive director at S2, joining an eminent team of industry experts. This includes senior commercial leader Stewart Beale who has over 25 years industry experience working for prestigious consumer goods companies and Mike Housley, a renowned data strategy expert and SaaS entrepreneur – both of whom were appointed in 2021.
For more information regarding Serendipity2, visit here.