By Angela Green, Content Executive, H&C News: BaxterStorey and Monin front Springboard Christmas cocktail campaign.
BaxterStorey and Monin have teamed up to front Springboard’s Christmas cocktail campaign – and are calling for operators to join them in raising vital funds for the industry by adding a charity cocktail to their drinks lists this December.
To provide inspiration Dan Fellows, BaxterStorey Beverage Partner and previous UK Barista Champion, has created the Fairy-tale of New York Sour – a mix of Whiskey, red wine, lemon juice, winter spiced sugar syrup and nutmeg.
Operators can opt to adopt the Fairy-tale of New York Sour, using Dan’s exclusive recipe, which can be found here, or choose a cocktail designed by their own mixologist.
In the instruction video, Dan describes the cocktail, saying that: “The red wine gives the drink a really nice dry, dark, rich fruit [flavour], which compliments the whiskey sour and spice underneath.”
Chris Gamm, CEO of the Springboard Charity, said: “Whatever you decide to shake or muddle, Springboard asks that you include a charity donation on each one sold. It could be a percentage of sales or a £1 donation per cocktail, and Springboard will be sharing pictures of the cocktails from participating venues on social media. We’re looking forward to seeing our beloved hospitality venues busy over the festive season and are appealing to those pubs, bars, restaurants and hotels that serve cocktails to delight their customers with the option of a cocktail on their drinks list that supports the Springboard Charity while they celebrate.”
UK&I Head of Marketing at Monin, Gurdeep Saini said: “We are proud to support Springboard with their charity festive cocktail this year. CSR and Charity is a key pillar of the Monin ethos. We have been championing the hospitality sector through our products, services and expertise for over 100 years. It is hugely rewarding to use our flavour expertise to support those in need, working with Springboard to help the unemployed succeed in exciting hospitality careers.”
A number of operators, including Café Spice Namasté, The Pig Hotel Group and The Langham, have already signed up to create a cocktail to delight their guests and support Springboard.
Binay Aryal from Café Spice Namasté commented: “Café Spice Namaste have been supporting Springboard since 1994 and are glad to continue our support this year and many more in future. It is simply because Springboard is such a worthwhile charity, especially at a time when the industry faces its worst staffing nightmare.”
Find out more, see the suggested recipes and sign up to support the campaign at your venue/s, here.