By Denis Sheehan MIH, Publisher, H&C News: Feeling part of hospitality nurtures careers within it, and the wider industry.
Feeling ‘part of’ something engenders motivation to stay attached to that something, and this applies to all sorts of relationships and team dynamics.
Football fans demonstrate this notion perfectly, no matter how badly their team’s perform in any given season, loyal fans who feel a ‘part of’ the club will remain loyal through thick and thin.
Businesses success can be measured by the turnover of people within it over a period of time, the higher the retention rate the better the business. Businesses with high retention rates will benefit in many ways that all feed the bottom line, enabling further investment in their primary asset, their people.
The latest figures from the ONS shows the hospitality industry currently has 176,000 job vacancies. Speaking with many operators across different sectors of the industry applications for most roles are scarce, or non-existent.
Theories for why this is the case include what could be labelled as post-pandemic, post-Brexit, and the emergence of The Great Resignation. But businesses don’t have time to examine theories, whether they are fact, part fact, or fiction, money needs to be made and bills need to be paid.
Impacts from the current economic climate do not look like they will change soon organically, and government are not taking actions to limit them. So, businesses need to formulate their own plan of navigation through turbulent times ahead. As part of that plan, every single member of the team working with every hospitality business needs to be retained.
Every person employed in hospitality needs to be embraced, nurtured, and given opportunity.
The hike in domestic summer tourism will see many temporary jobs created and this can be viewed as a window of opportunity.
Help them to feel a ‘part of’ your hospitality business
Through your words and actions, impress on each and every person that becomes a member of your team and works alongside you and your colleagues just how special hospitality and catering is.
Help them to feel a ‘part of’ your hospitality industry
If the person joining your team is a graduate, you can enrol them as an Associate Member becoming ‘part of’ the Institute of Hospitality for just £25.
Graduate Membership Benefits
- Global professional recognition as Associate (AIH) member of the professional body.
- IoH Academy including online interview platform.
- Mentoring scheme with top industry experts.
- Regional networking events to connect with hospitality professionals.
- Online access to an extensive library full of market intelligence, e-books, e-journals and management guides.
- Monthly Fellows’ Broadsheet.
- A growing collection of audiobooks focusing on leadership, personal and professional development.
- Professional development webinar programme – free registration for members.
- Exclusive IoH magazine via the website plus monthly online newsletters.
- Discounts on lifestyle and business products and services, as well as wellbeing, legal and financial advice through IoH Privileges.
- Huge discounts on Institute of Hospitality membership subscriptions for your first three years with us.
- IoH I’m In Podcast. Listen via our website a whole two weeks before the general public.
By helping young people working alongside you to feel ‘part of’ the hospitality industry, your business will benefit and your industry will benefit too.
Details of how to take advantage of Associate Membership of the Institute of Hospitality are here.
There are a range of membership options open to all in hospitality to become ‘part of ‘the Institute of Hospitality.
