By Angela Green, Content Executive, H&C News: Levy acquire 50% stake in Peppermint.
Levy UK + Ireland has taken a 50% stake in bars and event solutions business, Peppermint, following a successful partnership over the past year which saw Peppermint bring drinks-led expertise and support at venues across the Levy portfolio.
The investment will see Peppermint continue to grow its core business in events and festivals with the added backing from Levy, who bring additional support in retail innovation, sustainability initiatives and access to Levy’s hospitality delivery businesses. This partnership delivers a combined skill set which will deliver significant benefit to clients of both businesses.
Peppermint is the brainchild of Alex Brooke and Adam Hempenstall, who met at university where they both promoted student events.
They founded the business in 2003 with an ambition to shake up the events market and bring fresh event concepts into this space. The duo soon found themselves delivering bars at a number of the first ever boutique music festivals, with their clients looking to go above and beyond the standard beer bars available at the time.
Almost 20 years later Peppermint’s passion is stronger than ever and now services over 40 events every year, including the world-class American Express presents BST Hyde Park.
The deal will see both Brooke and Hempenstall continue to run the business.