“If people believe they share values with a company, they will stay loyal to the brand.”
Starbucks founder Howard Schultz
Birds of a feather if you like, we all like being around people that we recognise see the world similarly to ourselves. Or, to quote Howard Schultz again, share our values.
This is as true in business as it is in any other walk of life. And values are becoming ever more important in business as consumers make decisions based on the perceived values of who they buy from.
Sustainable Advertising Relationships
It may surprise many readers to learn that since the pandemic started H&C News has not lost one regular advertiser. Not one. So we asked why that is.
Paul Anderson, MD, Meiko UK: “When this pandemic hit us last year, it hit us super hard and to say was a shock to the system was an understatement.
“The first thing I did was to protect …protect our team, protect our partners and protect our core routes to market.
“How to do that was a massive learning curve, no book on it and no directions just had to learn fast.
“H&C News is one of our core routes to market and as such enhanced media during turbulent times is super critical to our brand awareness.
“We increased our presence exponentially and have come out of it stronger …and together as well.
“Stand by your core values, stand by your suppliers …. only together can you be wiser and stronger.”
Neil Fillbrook, CEO, Bankbrokers UK: “I love working with the team at H&C News. Like Bankbrokers they win new business based on recommendations and provide highly effective service.
“We are a business that deals with numbers and analysing numbers for our customers. We also analyse everything we do in H&C News, the numbers and the connections.
“My team and I have been helping many companies in the H&C sector during the pandemic when their banking providers let them down or where they need their merchant services providers to help them prune their operating costs.
“We feel part of the H&C family as a result of those collaborations – often facilitated through H&C News events and wider connections.”
Paul Fieldhouse, Business Development, Ramco Foodservice: “Following a recommendation from a H&C News advertiser we know well, our relationship with H&C News started early in 2021.
“As well as being in the sustainability business, we also believe strongly in shared values with common goals, and we are delighted with what we have achieved together in a relatively short period.
“Attending H&C News events further consolidates our recognition with fellow attendees that we do indeed share values.”
Throughout the summer reopening we are offering a new special introductory offer to demonstrate the effectiveness of working with us. If you would like a copy of our media file with our ‘values statement’ and details of our reach, just send an email to Editor@HandCNews.com