For those not familiar with the media world, Campaign is an amalgamation of itself, Marketing, Media Week and Brand Republic, championing those in the media world that are disrupting and re-shaping the industry.
So, how fitting to read over the weekend that Mark McCulloch, founder and chief executive of hospitality marketing agency Supersonic has teamed up with David McDowall, president and chief operating officer of BrewDog. The pair are reported working on how hospitality is viewed as a long-term career option.
Campaign reports that the hospitality industry is now uniting for a recruitment campaign that will encourage more people to work in the sector.
After a call to action on social media, the pair have been joined by more than 150 hospitality operators to spearhead a recruitment campaign that aims to showcase hospitality as a viable long-term career.
The next step will be to source funding for the campaign. The campaign, which hopes to be launched in the fourth quarter of the year, will target a range of people from those seeking their first job, individuals with transferable skills and anyone looking to retrain. It will also celebrate the operators who have a forward-thinking, progressive approach.
In the Campaign article McDowall said: “Unfortunately, all too often the people who are most important in this industry – those who look after guests, day in, day out, working in our bars, restaurants and kitchens – are treated as if they are the least important, least valuable part of the equation.”
Sounds as if he has hit one nail on the head already.
News from the hospitality and catering industry is also being featured extensively in our Facebook and twitter social media accounts with the opportunity to engage with others in hospitality and share your views.
Hospitality & Catering News: People and skills shortage fuels long term hospitality thinking. – 7 June 2021 – People and skills shortage fuels long term hospitality thinking.
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