Stella Artois often create good advertising, advertising that engages, is relevant, and captures the moment. So much so, that even between programming rather than reaching for the fast forward button, you grant them 30 seconds or so to absorb the message.
The campaign currently doing just that, and certainly for pub aficionados, is Stella Artois #StellaTips. The beer brand are giving a £1 tip to bar staff for every pint served. It can be viwed through the embedded tweet video below.
When your local pub reopens, give the bar staff an extra welcome back with Stella Tips. Order a Stella Artois and we’ll give them £1 tip. #StellaTips
— StellaArtoisUK (@StellaArtoisUK) April 7, 2021
When so many bar staff have been unable to earn any Tronc payments of late, this campaign hits the mark in many ways.
Doubtless, and hopefully others will follow suit.
News from the hospitality and catering industry is also being featured extensively in our Facebook and twitter social media accounts with the opportunity to engage with others in hospitality and share your views.
Hospitality & Catering News: Stella Artois tipping bar staff £1 for every pint sold. – 20 April 2021 – Stella Artois tipping bar staff £1 for every pint sold.
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