Shaftesbury in London’s West End has relaunched its ‘Seven Dials Unplugged’ initiative, providing a taste of outdoor live music throughout the destination’s streets of hospitality.
People enjoyed their first weekend of relaxed government restrictions on Saturday 17th April, including live alfresco acoustic sets, performed by up and coming artists. This is now set to continue every Saturday for seven weeks, in the Seven Dials West End village.
The ‘Seven Dials Unplugged’ initiative also provides much-needed support and exposure to a number of UK performers who have been heavily affected by Covid-19 over the last year.
Visitors can discover the series of live performances in the West End village during select Saturdays from 17th April until 26th June, between 2-7pm.
To adhere to social distancing guidelines and avoid crowding, all ‘Seven Dials Unplugged’ performances will last 15 minutes taking place simultaneously in a number of different outdoor locations throughout the intertwined streets, encouraging visitors to walk and listen to multiple performances at once.
Footfall created through the events will have ample opportunity to avail of hospitality through restaurants and cafes providing al fresco drinking and dining. The Shaftesbury area of London’s West End is home to 611 restaurants, cafés, pubs and shops.
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Hospitality & Catering News: Shaftsbury driving hospitality footfall through live music. – 21 April 2021 – Shaftsbury driving hospitality footfall through live music.
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