Since opening at 40 Greek Street in 1995, Soho House successfully expanded into 27 Houses across 10 countries. A members club that includes restaurants, bars, hotels and night clubs.
From its roots in West London, Soho House has selectively grown its footprint across Europe, Africa, Asia, and North America. The group is now eyeing up an IPO valued at between $2 – $3 Billion, and central to that valuation is customer loyalty.
Throughout the pandemic many sites have been closed, but annual memberships costing circa £1,500 have been retained by 90% of Soho House’s loyal patrons.
The 1995 opening became a social hub for local artists and actors, quickly establishing itself as the place to be spotted in if you wanted to make a mark in London’s creative scene. From there, a Georgian manor house in Somerset opened to create a home away from home for London members.
Then next opening saw a return to West London’s Notting Hill, then onto Manhattan, New York, and back to Mayfair opening Cecconi’s restaurant. There are now twelve Cecconi’s restaurants around the world, from London to Berlin, Mumbai to Miami.
Since 1995 Soho House has built a loyal following in many cities focusing on locations where wealthy patrons want to be seen. We suspect many of the same people will also want to be seen to acquire another slice of Soho House as soon as it is offered to them.
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Hospitality & Catering News: Loyalty to serve Soho House $3 Billion. – 25 February 2021 – Loyalty to serve Soho House $3 Billion.
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