McDonald’s have reacted to the new lockdown immediately to minimise the impact and maximise trading.
The first step was to stimulate business with the launch of a new sale giving customers 30% off the entire menu. It started at 11am this morning and will run to Sunday, 15 November.
Mindful of the lockdown and that only takeaway diners will be allowed into a restaurant, the offer is available to users of the MyMcDonald’s app. With millions of users already, doubtless the latest sale will see even greater adoption.
Alongside the campaign for more customers, Paul Pomroy, CEO at McDonald’s UK and Ireland, announced significant operational changes ahead of lockdown on Thursday.
These measures announced follow much of what was learned throughout lockdown 1, including:
- Hand washing at least every 30 minutes for all employees.
- The provision of hand sanitiser for all employees, delivery partners and customers.
- Fewer people working on each shift.
- Additional screens in kitchens and service areas.
- A reduced menu and some restaurants running reduced hours.
- Asking customers to observe social distancing guidelines, to wear protective face coverings, following social distancing floor markings for takeaway, and signposting routes for customers and delivery partners.
- Cleaning surfaces and equipment, including self-order screens and card readers more frequently.
- Providing staff with additional protective equipment including face coverings, and using contactless thermometers to check their temperature.
The reaction speed, scale of the discount across the entire menu, and thorough safety measures being applied are both prudent and appropriate. We expect them to achieve what they are set out to, minimising impact and maximising trading.
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Hospitality & Catering News: McDonald’s lockdown 2 – 2 November 2020 – McDonald’s lockdown 2.
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