KFC restaurants are going to look and feel very different in the near future. Covid-19 has boosted revenues, and parent Yum! Brands are investing in adapting to drive those increased revenues even higher.
The impact from Covid-19 has seen hospitality adapt to survive in a new business landscape that has changed the fundamentals of how people eat out.
KFC revenues of circa $7 billion in Q3 2020 benefited from drive through sales growing by 60% in the same period.
The fast food chain is now implementing a restaurant redesign to limit person to person contact and increase takeaway channels to maximise revenues from changes in customer behaviour during 2020.
Visuals in the video above show new KFC restaurant exteriors with its signature red and white stripes still bearing the face of Colonel Sanders.
Directional guidance markers in the parking area direct drivers to food and drink order collection areas received through digital pre order channels.
The clearly defined areas were designed to streamline digital ordering processes, enabling customers, employees and KFC’s delivery partners to access food with minimum human contact.
Burger King went through a very similar customer data analysis and restaurant design process just over a month ago. We would expect to make more similar announcements soon as the driver of change is US consumer wants and needs. Recognising and meeting those wants and needs is a prerequisite of staying in business.
Covid-19 is fundamentally changing hospitality.
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Hospitality & Catering News: KFC new restaurant design – 19 November 2020 – KFC new restaurant design.
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