The Meiko company has been in development for more than 90 years, and today Meiko is one of the best known and most respected brands in the UK hospitality industry, as it is around the globe.
The Meiko brand has been built on investment into manufacturing the best equipment for warewashing, that is also the most environmentally sensitive.
At the same time we have been telling the Meiko story behind our products through innovative marketing.
The current Covid-19 crisis has impacted Meiko and all catering equipment suppliers, with hospitality across all sectors of our industry closed for business.
Just as Meiko never stops its rigorous product development, always looking to improve and be ever more environmentally sensitive, we also maintain our profile through continued marketing.
One of our chosen media partners is Hospitality & Catering News, who we have worked with for a number of years.
The Covid-19 crisis has seen many businesses suffer, both hospitality providers and hospitality suppliers.
Hospitality & Catering News has continued to report with news from our great industry seven days a week throughout the crisis. Most news relates to hospitality providers, restaurants, hoteliers, caterers and pubs, and recently that much needed news, relates to the most serious economic challenge our industry has ever seen.
As a customer of Hospitality & Catering News we, like all their advertisers, recently received an email with the news that additional advertising at no additional cost had been provided to help us to do more through the current situation.
We then saw they had launched a competition open to supplier businesses they don’t work with.
The competition is free to enter and has significant prizes available to help suppliers reach readership of over half a million people who engage with their brand every month.
Many catering equipment businesses will be facing hard times now, and in the months ahead. We would encourage those that want additional marketing to enter. Those that do will have the chance of winning part of £50,000 of marketing spend available to win.
We applaud the initiative of giving back and hope to see more catering equipment businesses join us in taking the catering equipment manufacturers and suppliers marketing message to the Hospitality & Catering News readership.
Over the years we have found working with Hospitality & Catering News effective, as such we encourage our friends and colleagues throughout the catering equipment industry to enter, and wish you good luck in doing so.